Town & Country welcomes Bradbury at Society
Here at The Society, you can be in the heart of it all one moment, and away from it all a moment later. Your own private escape, a resort to recharge and reconnect, until you're ready once again to leap to where life has yet to take you.
I recently took a trip over to San Diego to check out The Society, a massive complex sporting 840 luxury homes ranging from one to three bedrooms in the greater Town and Country Resort development area. Headed up by Holland Partner Group, who has several other properties currently underway in the area, this particular shoot was a real treat to be involved in as it brought me into a new developmental area that I was excited to see the details of. As much of the luxury real estate in San Diego, this complex offers a massive list of onsite amenities and pays special attention to the comfort and efficiency of life for those who reside within it. Among this list of amenities you can find everything from round sided pools to bicycle storage to yoga studios. You can tell that Holland thought of everything when commissioning the work within this complex as it ensures that everything your heart could want is within arms reach.
For this shoot I brought along long time fan favorite Andrew Bramasco as well as Corey Gibbons who helped design, style and execute the plan for capturing all this space has to offer. With Holland Partner Group planning another four developments within this community, and knowing the work that comes from their firm I am confident that The Society will become it’s own microcosm of luxury. Designed immaculately by Vida Design PDX the interior of this massive complex is brimming with artistic details and unexpected juxtapositions common for the San Diego real estate market. Overseeing this entire operation is NASH Communities, a well respected and amazing company who is involved with developments across the country and who manage to keep the focus on ensuring that their developments are true to the area and delightful for those who choose to live within them.
As Andrew, Corey and I entered this complex we were all taken aback by the luxe finishes that abound within The Society. Quartz countertops, nest thermostats, french door refrigerators and more are standard practice within the units and even the little things like USB outlets are included. These small touches are what sets The Society apart from other complexes in San Diego. Not to mention that this complex sits alongside the property of Town and Country, a resort which hosts a long list of amenities on its own. Town and Country is redoing their resort so that they can offer even more to their visitors and this also means that those living within The Society will have greater access to everything that Town and Country has to offer. You want to go grab a massage after a long week? Done. Have dinner at one of their amazing restaurants? Go ahead.
If you don’t feel like entering the Town and Country space you can always relax at one of the multiple lounge areas at The Society or take a break poolside to cool off from this summer heat. As we were shooting this complex we were honestly a little shocked at how many things to do there are within the confines of this one building- and I think that's an amazing direction for developers to move in. Everyone is tired of commuting. They’re tired of spending precious moments doing mundane tasks to get a little bit of R&R. They want the peace of mind knowing that when they get home they will be entering a sanctuary built with their individual needs in mind and The Society most definitely accomplishes this.
Not to mention, more and more people in the San Diego area (and California as a whole) are moving to remote work following the COVID-19 pandemic. Having a well designed space to complete your day job is a must for many in the younger crowd, and The Society excels in this endeavor as well. Throughout this day of shooting we moved through the common spaces telling the story of what daily life is like here. People working away in the lavish seating areas or else hidden away in some of the more private office style areas. Grabbing a drink at the lounge, grabbing some sun by the pool. The eclectic and neutral theme of this entire complex is conducive to both work and play and made shooting within the space a breeze.
Each residential unit boasts an outdoor balcony area, and inhabitants can move throughout the space utilizing the skywalks and interior commons areas without much hassle. Most of the areas are framed by large windows that allow natural Vitamin-D heavy light to filter in to help brighten your day (and our photography). All in all this space is extremely well designed and we have Holland Partner Group, Vida Designs PDX and of course Nash Communities to thank for that. Industry professionals, yet again, always shine through with their collective talents.
I’m excited to see where neighboring Town and Country Resort goes with their renovations and to see if they keep with the luxury theme or if they go for something more intricate and daring to match the increasingly creative undertone of the San Diego area. I’m sure they’ll maintain their record of excellence no matter what they choose to do- but these new developments always get our interest piqued as we watch them unfold. Personally, I hope to see the hat tipped to the daily needs of those within the resort in the way that the Society has managed to do so. A bike wall here, a green space there. Each of these things lend credence to the individual needs of those who reside within.
At the end of the day, it was a blessing to work with this group of amazing creators, innovators and designers to showcase the beauty and style of this development. From USB outlets to sparkling views of the water The Society has thought of everything and as always, it was a pleasure to be along for the ride. As San Diego rosters up even more of these unique developments I’m sure the clientele of the city will thank developers like Holland and NASH for thinking of the unique needs of the people living within.
Developer: Holland Partner Group & NASH Communities
Architect: BDE Architecture
Interior Design: Vida Design PDX
Resort: Town and Country
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Oakland Welcomes Luxury in 1717 Webster
Here at The Society, you can be in the heart of it all one moment, and away from it all a moment later. Your own private escape, a resort to recharge and reconnect, until you're ready once again to leap to where life has yet to take you.
After many years working with Andrew Bramasco, it’s always a good day when we can team up and explore a new development in one of the most interesting and eclectic areas of the country. For this job we headed out to 1717 Webster in downtown Oakland to experience and ultimately document the work done there by an absolute dream team of individuals who came together to make this development the most sought after luxury apartment complex in the region.
This complex first draws you in utilizing the commanding geometric art installation created by none other than Rob Ley. As more and more utilitarian spaces remember the importance of art in day to day life, we are seeing these thoughtful touches in more spaces. Human beings are designed to be surrounded by beauty, art and grandeur and this is certainly something that Rob Ley specializes in bringing to the real estate domain. Rob Ley has designed quite a few of these installations over the years and his award winning designs have been featured across the country twice over. By incorporating some of his stunning work, I believe that this complex has elevated the experience for those who reside within to a higher level than a simple dwelling- it becomes an expression of the people within and commands attention before you ever even enter the building.
Once you get past the work of Rob Ley, you’re then greeted by the signage on the front of this property. Created and installed by WeidnerCA, a company which specializes in urban development and commercial branding, the stately 1717 Webster sign which is seated front and center reminds all who see it that this particular development has clearly thought of everything. It’s not imposing but does demand that you recognize you are now standing at an important point within oakland. That this is not simply an apartment complex but a luxury landmark that commands attention, respect and poise. Again, 1717 Webster is complimented by geometry and clean, straight lines that draw you into the building's personality.
For this shoot we were also able to draw inspiration from Susan Marinello Interiors within their amazing work staging and designing this space to reflect the interdisciplinary charm of the downtown area. Bold colors, clean lines and a mixture of both the masculine and feminine provide a flow to the space that you don’t see every day. As we’ve worked within real estate over the years I have seen a multitude of design levels and it’s always immediately apparent when you walk in if the interior team has a grasp on the project, and Susan Marinello never disappoints, as the work performed by their firm is invariably perfect for whatever area they have taken their talents to. With a resume which spans much of the west coast, Susan Marinello Interiors has intertwined their brand of design into the very fiber of the area.
For this shoot, Holland Partner Group got us in touch with a litany of models that elevated the shooting experience and brought that human element that we seek out in much of our work. As our group lounged around the pool and highlighted the beautifully designed architecture, I began to think about just how much time must have been put into these decisions. How long did Solomon Cordwell Buenz spend signing off on this rooftop pool and glass enclosure? Who all thought to include the massive list of amenities that Webster contains? What must the blueprint for a project of this scale entail? Who chose the quartz for the countertops? I’m sure that Solomon Cordwell Buenz has plenty of experience with these decisions, after having built a portfolio of over 600 projects. But when you’re one guy standing there with a camera and crew, you start to feel pretty small surrounded by all of this detail.
All in all, I don’t have to convince anyone that 1717 Webster is THE place to live in Oakland. Anyone who walks past the art, signage, amenity list, design and every other aspect I have detailed here can see that for themselves. But as this development moves further and people begin to recognize the importance of living life to the fullest, I expect to see many more developments in the area follow in the footsteps of firms like Holland Partner Group. I’m excited to see the long term impact of developers recognizing the importance of large interdisciplinary teams such as the one who made Webster what it is today. I’m excited to see buildings and complexes and real estate move toward embracing the culture and variety of the areas they are in, rather than defaulting to the utilitarian.
Developer: Holland Partner Group
Architect: Solomon Cordwell Buenz
Interior Design: Susan Marinello Interiors
